Welcome to Primrose Hill Cricket Club
We are delighted to welcome you into our wonderful cricket family
PHCC was founded in 2005 by Anthony and Roshi Bouchier with Eddie Villiers and Sasha White. The Club has grown into a vibrant community of 300+ young players (ages 6-17) and their families.
Our Aim
- To inspire a lifelong love of cricket
- To help every child reach their full potential, and
- To promote health, confidence, teamwork and lasting friendships
Who We Are
- A volunteer-run not-for-profit, led by past and present parents
- Providing coaching by top-level professional coaches, including former domestic and international players
Our Tours
PHCC runs several tours for different age-groups(both girls and boys) every year – creating unforgettable experience for our players. These tours take place across the UK and abroad, including to:
South Africa
U12 Players
A highlight for our U12 players
Spain
U11s & Academy
Elite player development
Holland
PHCC Girls U15
Exclusive girls’ tour
India
U14 Players
A lifetime’s experience in cricket’s heartland
Why Choose Us
We rely on our expert coaches to deliver a high-quality, enjoyable cricket experience.
Every child is celebrated as an individual and supported in a safe, happy, stress-free environment.
We focus on positivity and encouragement, helping players grow their skills, technique and tactical understanding.
Building Confidence & Team Spirit
We create a fun, supportive space where children can learn without fear of failure, build strong relationships with teammates and coaches, and grow in self-confidence.
Our club provides a fair and balanced system, where learning from mistakes is valued as much as celebrating successes
We focus on developing players in all aspects of the game, creating versatile cricketers who can contribute as team players as well as future leaders
Why Choose Us
Performance Structure
UBUNTU means, “I am a product of my community”. For many UBUNTU stood for hope. For us, UBUNTU represented the awareness that we are part of a community and that we are all in this together.
Cricketing Excellence
Selected by the coaching staff, these players have shown impressive individual and team performances during the year.
Make new friends
Also selected by the coaches, these boys are players we perceive as our future academy, with the ability to grow their skill sets with improved precision and consistency.
Indoor nets at Lords
These girls train and play with the boys’ as well as girls’ age-group squads and progress to play in our Women’s Team being established by PHCC together with other London clubs.
Statutes
Club Statutes & Policies
- Code of Conduct
Expected behavior and disciplinary procedures.
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- Privacy Policy
How we handle and protect member data.
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Our Programmes and Activities
Professional Coaches
Josh Hinde
Director of Cricket
Josh leads PHCC’s coaching and the operational running of the Club. He combines strong management skills with academic Sports Science expertise and high-level coaching experience.
He holds a Master’s in Sport Psychology and a BSc in Sports Coaching Science, and is a published author on cognitive processing in sport.
Qualified as an ECB Level 2 and Gary Kirsten CoachEd Level 2, he brings evidence-based methods to player development.
His focus is on creating an environment where learning, enjoyment, and performance go hand in hand.
Wes Morrick
Academy Lead
Wes heads the PHCC Academy,
designing and delivering our high-performance player pathway. As a Level 4 Gary Kirsten CoachEd coach, Wes has coached several international and county level players.
He brings extensive experience from a professional playing career across South Africa, New Zealand, and the UK, including time alongside legends such as Gary Kirsten and Graeme Smith.
Wes also serves as Director of Cricket at Aston Rowant CC, mentoring aspiring cricketers at all levels.
Kerry Tomlinson
Girl’s & Women’s Programme Lead
Kerry is a professional cricketer with 19+ years of first-class experience in New Zealand and internationally, including representing the Netherlands at the 2011 T20 World Cup Qualifiers.
She has competed in top leagues across New Zealand, the Netherlands, and
Ireland.
Kerry currently plays for the Central Hinds in NZ and co-captains North Hill’s Premier Women’s Team in London.
She brings deep insight into the modern women’s game and a strong passion for developing the next generation of female cricketers.
Darren Rolfe
Senior Coach
Originally from Cape Town, Darren combines strong academic expertise in sport science with extensive practical coaching experience.
Specialising in biomechanics and performance, he helps players understand how their bodies work – improving movement efficiency, performance, and reducing injury risk.
Darren is also part of the coaching team at the Lord’s Indoor Cricket Centre, where he continues to refine his skills within a high-level coaching environment.
Caleb Falconer
Caleb is one of the brightest young talents in English cricket, currently representing England U19s and contracted as a professional with Middlesex.
Caleb coaches across our junior and academy programmes, offering players unique insight into the modern game.
His calm approach, attention to detail, and ability to relate to younger cricketers make him an exceptional part of our coaching team.
Frequently Asked Questions
What is PHCC?
We are a volunteer club run uniquely by past and present parents. Our coaching is provided by top-level professional coaches, many with playing experience in the domestic and international game.
What do we set out to achieve?
The aim of PHCC is to ignite and nurture the love of cricket in its young players, building a community of friendships both on and off the field. We offer players the opportunity to take cricket as far as they want, whether to play cricket professionally, become a top-level club cricketer, or simply to enjoy the sport recreationally with friends for many years to come.
What are our responsibilities?
The belief that a fair and supportive environment is optimal for the long-term development of children is fundamental to our coaching. With the key drivers for success at PHCC being hard work and respect for fellow players, coaches and parents!